What’s business like

“It’s only the big idea behind every successful business that counts today.”

As far as this collective belief is seductive, it’s not the reality.

Big-hairy-business-opportunity ideas happen in fractions of seconds. And most of the time they disappear at same pace.

Instead, it’s the 12+ hours a day of hard work, risk, fear, uncertainty, focused effort, luck, lost money, broken relationships, busy life style and a lots of failures that make a chance for a business to sustain. For months, years, decades…

A chance not a guarantee. To sustain not to succeed.

It’s hard and mostly no fun.

The fear of telling a story that doesn’t fit the listener’s interest wears different hats. You change the story, or you change the teller, or even worst—you stop telling a story at all.

Yet, nothing of these help.

Instead, face the biggest fear—fire the listener.

If the prospect doesn’t buy your story, stop manipulating her, stop faking the smile and tell her straight you cannot do business with her. Thank for the time and say good bye.

Keep telling your story. Find those who like it. Ignore those that don’t.

Don’t try to please everybody.

First, let me explain the problem of a circle. The one of Google+ circle for example.
Or any other one.

It limits you.

Even despite the fact that the line of a circle is infinite, thinking inside the circle sets your mind to limit itself. One circle for family, another one for co-workers and so on. Sure it organizes, but it separates and disconnects at the same time too.

But an easy solution is to focus your attention on the space around the circle.

Your hobbies aren’t inside a circle. They are around a circle. Around music, around reading, around sports. Not inside music, reading or sports.

Your clients aren’t inside a circle of “ready to buy”. They are around your circle of ready to buy.What’s more important, around lots of other circles too.

The same principle you can apply now to anything.

Business strategies focused around innovation. Relationships build around trust. Products developed around users’ needs.

This post is writen around an idea of thinking around circles. Not inside of this idea. This way I can add one sentence after another one. (That’s quite essential…)

Thinking around a circle leaves space for new, unpredictable and creative connection.